The early CTO MAP
Stop fighting fires. Start Leading.

Are you ready to stop dreading Monday morning?

  • The Map — stop learning the hard way.

  • The Reframe — transform every conversation with your CEO.

  • The 3 Ways Out — get back 10-12 hours every week.

  • The Strategy — focus on people, process, and technology.

  • The Room — connect with other early CTOs.

I'm Adam Horner. Avalanche rescue trained in the Swiss Alps, tech trained for 30 years.The two have more in common than you’d think.I know what it's like to step into the CTO role with zero margin for error. I’ve made the mistakes, coached hundreds through the transition, and built the map I wish I had.

For early CTOs who are done figuring it out the hard way.

A free 5-day email course.
Built from frameworks used to coach hundreds of CTOs out of the fire.

Day 1: This Job Is No Fun — and why you can’t tell anyone.Day 2: You're Blind — Less than 1% of CTOs see this. Once you do, it’s clear.Day 3: Wrong Team — The engineering team isn’t your team. Do you know what is?Day 4: More Tech Makes It Worse — here are the 3 things that actually fix it.Day 5: Stop Giving Output, Start Giving Input — the other side is waiting for you.

The first day of The Early CTO Map is on its way to your inbox.

Within the next minute or two, you're going to get an email from me (Adam Horner).This email contains instructions to start The Early CTO Map, so be sure to check it out.If you have any questions, don't hesitate to reply and let me know — I'm here to help.Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there. If not, check your promotions folder. Move the first email to your primary inbox.(Since this is a brand-new course, sometimes the "email algorithms" think I'm a robot! 🤷🏻)